Top 5 Social Apps on Android in Bulgaria: Q4 2021 Performance

During the fourth quarter of 2021, the top social apps on the Android platform in Bulgaria demonstrated varied performance across downloads, revenue, and active user metrics. Below is an overview of the trends observed for Instagram, TikTok, Facebook, Facebook Lite, and OmeTV – Video Chat Alternative.

Instagram saw a significant rise in weekly downloads, jumping from around 9.3K at the start of the quarter to approximately 18.9K by the end of December. Revenue also experienced a notable peak, reaching $12 in the week of November 22. The app maintained a steady number of active users, fluctuating around the 950K mark throughout the quarter.

For TikTok, weekly revenue showed a remarkable upward trend, culminating in $21.3K by the last week of December. Downloads also increased, from about 8.6K to 12.1K over the same period. Active user numbers remained relatively stable, hovering around 800K, with slight dips and rises.

Facebook experienced consistent weekly revenue, peaking at $1.3K in late October. Download numbers varied slightly, with a peak of 7K in early November and a final figure of 6.8K in the last week of December. Active users remained robust, maintaining around 2.6M throughout the quarter.

Facebook Lite had a stable download rate, ranging between 4.4K and 6.1K weekly. Active users showed slight fluctuations but remained around 150K to 160K.

OmeTV – Video Chat Alternative displayed a steady increase in both downloads and active users. Downloads rose from 2.2K at the beginning of October to 2.6K by the end of December, while active users climbed from 23.7K to 24.8K over the same period. Weekly revenue remained steady, averaging around $200 to $300.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the social app market in Bulgaria. For more detailed analytics and trends, visit Sensor Tower's platform.